Leadership, Not Lip Service: What It Really Takes to Drive Marketing Transformation
At MAD//Fest, marketing leaders from Unilever, Samsung, and Subway shared what it really takes to lead transformation. Hint: it’s not a new strategy doc, it’s earning trust, translating value, and asking “why” until the answer is clear.
The Human Algorithm: Rory Sutherland on Why Real Relationships Still Matter in a Data-Driven World
At MADFest London, Rory Sutherland joined Klaviyo’s Robin Marchant to challenge modern marketing logic arguing that brands grow not by being efficient, but by being human.
