Welcome to Unofficially MadFest – the official media-partner newsletter serving bite-sized speaker scoops, live festival buzz, and post-show playbooks straight from Mad//Fest London to your inbox.

MAD//Fest London 2025: What It Is, Why We’re All-In, and How You Can Own the Floor

Mad//Fest isn’t just another conference—it’s a three-day carnival of marketing mischief that turns the Old Truman Brewery into a creative pressure cooker. From 1–3 July 2025, more than 15,000 brand and agency pros will chase ideas across ten stages, DJ-fuelled networking zones, and street-food courtyards. This year’s mantra? “Be Less Boring.” Expect heavyweight CMOs, agency legends, rogue academics, and the odd celebrity to test exactly how far that brief can stretch.

Headliners worth queueing for

• Julia Goldin, Chief Product & Marketing Officer, LEGO, on building brands that outlive platform shifts.

• Richard Ayoade—yes, Moss from The IT Crowd—bringing comedic chaos (and sharp consumer insight) to the main stage.

• Rory Sutherland (Vice-Chair, Ogilvy) to prove that behavioural science still beats bigger ad budgets.

Add masterclasses, live brand-innovation pitches, and after-hours parties, and you’ve got a festival that feels closer to Glastonbury than a PowerPoint parade.

Why Unofficially MadFest Is Your Backstage Pass

As Mad//Fest’s official media-partner newsletter, we’ll be everywhere your calendar (and cloning technology) can’t:

• Total access. Our press creds drop us into speaker greenrooms, pitch dens, and invite-only mixers so you hear the sound bites before they hit LinkedIn.

• Real-time coverage. Daily “Hot Takes,” 60-second Shorts, and floor-buzz recaps delivered while the crowd is still cheering.

• Actionable debriefs. Post-show deep dives translate festival fireworks into Monday-morning playbooks—so those big ideas actually ship.

If you can’t sprint between ten simultaneous stages—or you just hate FOMO—hit subscribe and let us do the running.

Game Plan: How to Crush Your Mad//Fest Experience

1. Lock in your badge… with a perk. Use the 20 % discount code “20%off” at checkout (courtesy of the partnership) before tickets vanish.

2. Reverse-engineer your schedule. Scan the speaker lineup, flag your must-see sessions, then build buffer time for serendipity—those courtyard chats spark more deals than any keynote.

3. Prep your networking narrative. The festival app drops for everyone at once; have a crisp “why connect?” message ready to fire when it does.

4. Travel light, power heavy. Portable charger, refillable water bottle, and shoes that forgive 20k daily steps are non-negotiable.

5. Stay for the night-shift. Some of the best insight surfaces over street-food tacos and late-set DJs. Check sponsor party lists early—many cap at first-come, first-served.

6. Debrief while it’s fresh. Block 30 minutes each evening to jot quick wins and “test this” ideas. Our daily email recap will help plug any gaps.

7. Follow @ClickZ_Official on TikTok and Instagram. We’ll livestream floor moments, highlight surprise speakers, and answer audience questions in real time.

Ready to Be Less Boring?

Whether you’re chasing the next brand breakout, trend-spotting for 2026 budgets, or simply craving creative chaos, Mad//Fest is the UK marketing calendar’s do-not-miss. Hit that subscribe button, whitelist [email protected], and let Unofficially MadFest guide you through every aha moment, mic-drop quote, and post-party revelation.

See you in Shoreditch—charger in one pocket, street-food tokens in the other.