Welcome to Unofficially MadFest — the official media-partner newsletter bringing you speaker scoops, creative hacks, and festival buzz straight from Mad//Fest London.

The Final Countdown to Mad//Fest: Where Ideas Get Loud

It’s nearly time. From July 2–4, over 15,000 marketers will take over the Old Truman Brewery for Mad//Fest London — and we’ll be your backstage pass to the chaos.

As Mad//Fest’s official media-partner newsletter, Unofficially MadFest is your feed for speaker scoops, creative stunts, brand moments, and post-show playbooks.

Here’s what to know 7 days out 👇

🔁 2024 Was Wild — Remember This?

  • Rory Sutherland dropped: “The opposite of a good idea isn’t a bad idea. It’s a boring one.”

  • Pinterest’s activation turned into a full-blown content playground

  • TikTok's on-site creator lab packed out before 10am

  • CMO sessions from Boots, Mars, and Heineken were standing-room only

  • And yes — someone did crowd-surf at the afterparty

We expect 2025 to go even harder.

🧠 Sessions We’re Eyeing This Year

  • Julia Goldin (LEGO) on building legacy brands through creative confidence

  • Rory Sutherland (Ogilvy) returns with behavioural chaos (and wisdom)

  • Richard Ayoade brings comedic clarity to consumer complexity

  • Unilever, Diageo, Mars and other brand giants take over 10+ stages

  • And the Challenger Brands stage? Always full of surprises

🎯 What We’re Investigating This Year

Mad//Fest’s theme is “Be Less Boring” — but what does that actually look like?

We’re asking:

  • How are big brands building fast without breaking trust?

  • Which challenger playbooks still punch above their weight?

  • Are CMOs finally over performance tunnel vision?

Stay tuned for insights you can use, not just applaud.

🔥 Buzz from Social

Where else can you find 15,000 marketers, Jimmy Carr and Richard Ayode in one venue? | Oliver Gaydon

Where else can you find 15,000 marketers, Jimmy Carr and Richard Ayode in one venue? MAD//FEST!   My team and I are heading to London for Madfest 2025. It’s the most fun you can have in Shoreditch while still technically “networking” – and Harmonic is back again as a proud sponsor.   We will be chatting all things brand, recruitment, growth and creative industry trends and I am so excited to meet some new brilliant brands and agencies which are spearheading the industry.   I’ll be there all week, so if you are around, let’s grab a coffee / beer!   #MadFest2025 #Recruitment #Agency #Marketing #Design #Finance #Operations 

The Contentful team will be at MAD//FEST London 2025 — and we can't wait to connect with fellow marketers, innovators, and digital leaders.

Not at Cannes this year? Don’t worry, you can meet us at MAD//FEST London instead | The Digital Voice™

This year, we’re turning up the volume!

💡 Don’t Forget…

  • Add us to contacts

    → [email protected] (so we don’t land in spam during the show)

  • Pack light, charge heavy

    Think: portable charger, comfy shoes, backup business cards.

  • Follow us live

    → Instagram + TikTok

🔜 Coming Soon:

🗓️ Your Day 1 Watchlist — hitting inboxes the night before the madness begins. We’ll help you map the unmissables.

Let the countdown begin ⏱️
See you in Shoreditch.

— The Unofficially MadFest Team

Unofficially MadFest is a ClickZ Media publication in the Events division

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