Welcome to Unofficially MAD//Fest — the official media-partner newsletter bringing you speaker scoops, creative hacks, and festival buzz straight from MAD//Fest London.
🧠 Session Download
🎯 Standing Out in a Sea of Sameness — Jessica Myers, CCO, The Very Group
How do you cut through when everything looks and sounds... the same?
Jessica Myers broke down how The Very Group has turned its marketing strategy from good to Very good — not by chasing trends, but by staying relentlessly focused on consistency, bold creativity, and a clear brand voice.
"Brand is the art of decision-making—it fuels absolutely everything we do. I’ve never come across it used so powerfully. It’s our guardrail and North Star for driving transformation."
Same tone, every touchpoint.
Consistency across all channels is now non-negotiable. Whether it’s TikTok, TV, or retail media — Very speaks with one voice.
Built-in creativity.
With an in-house creative studio, Jessica’s team can now move fast without losing brand integrity.
Brand-building gets business buy-in.
One of the biggest shifts is getting internal stakeholders to see the value of brand marketing beyond short-term performance.
🎯 Justifying brand spend is hard—especially when the results don’t show up overnight. Fospha’s full-funnel measurement platform gives teams the evidence they need to back big bets and bring internal stakeholders onside.
Retail media, reimagined.
Very isn’t just advertising on its platform—it’s treating it as a full-funnel media ecosystem that delivers impact for brands and customers alike.
Marketing transformation doesn’t always mean chasing the next big thing.
Sometimes, it means doubling down on what makes you different—and making that difference felt, everywhere.
💪 The Superwomen Era: Why Women’s Health Needs a Rebrand
Despite major progress, women’s health still isn’t where it should be—and marketers have a responsibility to change that.
In this talk, Claire Knapp (CEO, Havas Lynx) and Eric Weisberg (Global CCO and co-author of the Superhuman series) tackled one of the industry’s biggest gaps: women’s health equity.
Their message was clear: brands that ignore women’s unique health journeys—physical, hormonal, emotional—risk becoming irrelevant. But those that show up with empathy, creativity and long-term commitment? They’ll win trust and loyalty.
Here’s what stood out:
✨ Femtech is finally having its moment – But it’s still often treated like a niche category rather than a mainstream health priority. That needs to change.
🩺 Medical systems weren’t built for women – From clinical trials to healthcare design, women’s bodies are underrepresented, and it's time brands helped rebalance the system.
🧠 There’s a creativity gap, not just a care gap – It’s not just about access. It’s about representation and building emotional resonance with women across ages, cultures and experiences.
🎯 Inclusion must be systemic – One campaign won’t fix the problem. Consistency and authenticity in creative leadership are non-negotiable.
🔥 Exclusive Insights from Brand Leaders
🌟 What's Coming Up Today
Whether it’s turning legacy brands into cultural icons or redefining what impact looks like, today’s sessions are built to challenge your playbook and expand your possibilities.
Here are four standout sessions not to miss:
🧪 Meet the founders: how disruptive impact brands are benefiting humanity
10:15 – 10:55
Hear from the visionaries behind Maeving, Better, Seep and BoxFund VC on how they're building businesses that don't just scale — they serve.
🎭 How a 155-year-old brand moves at the speed of culture: Vaseline Verified
10:15 – 10:35
Join Nathalia Amadeu (Global Brand Director, Vaseline, Unilever) for a behind-the-scenes look at the award-winning Vaseline Verified campaign — a masterclass in how heritage brands can earn Gen Z trust and stay culturally relevant without losing their identity.
📣 10 Ways You Can Win in the Creator Economy – Lessons from Amazon
11:00 – 11:40
Lucrèce Loeb (Amazon) shares the strategies powering Amazon’s creator marketing engine. Expect practical lessons in scaling influencer activity, balancing authenticity with ROI, and choosing the right creators — not just the loudest.
🎤 Bold, Brave, and Unexpected: Brand Stories That Stick
11:35 – 12:00
Primark, Disney and Coca-Cola walk us through the bold moves behind some of their most talked-about campaigns. This is all about sticky storytelling and building brand magic that lives beyond the scroll.
⏳ Ready, Set, Go!
📍 Venue:
Old Truman Brewery, Ely’s Yard, 15 Hanbury Street, London, E1 6QR.
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Enjoy the last day and stay tuned for more insights!
— The Unofficially MAD//Fest Team
Unofficially MAD//Fest is a ClickZ Media publication in the Events division