Leadership, Not Lip Service: What It Really Takes to Drive Marketing Transformation
At MAD//Fest, marketing leaders from Unilever, Samsung, and Subway shared what it really takes to lead transformation. Hint: it’s not a new strategy doc, it’s earning trust, translating value, and asking “why” until the answer is clear.
The Human Algorithm: Rory Sutherland on Why Real Relationships Still Matter in a Data-Driven World
At MADFest London, Rory Sutherland joined Klaviyo’s Robin Marchant to challenge modern marketing logic arguing that brands grow not by being efficient, but by being human.
Creative at Scale, Attribution with Context: What Smartly.io Is Hearing from Retail Brands
At MADFest London, James Thompson shared how retail brands are pushing for creative scale without sacrificing quality and why true collaboration between creative, media, and measurement teams is no longer optional.
What RTB House Is Hearing From Brands About Measurement
At MADFest London, RTB House's Adam Vickers shares how client expectations around measurement are shifting and why partnerships now matter as much as media.
