Unofficially MadFest

Unofficially MadFest—your official MadFest media-partner feed for lightning-fast speaker scoops, creative hacks, and festival buzz.

Archive

Wrap Ups

Jul 6, 2025

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4 min read

MAD//Fest London, decoded.

Here’s what mattered and what marketers will carry forward.

Zihan Lyu

Wrap Ups

Jul 4, 2025

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5 min read

Ask 'why' until it hurts.

What it really takes to drive marketing transformation

Zihan Lyu

Wrap Ups

Jul 3, 2025

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6 min read

"Brand is the art of decision-making."

What we saw at MAD//Fest London

Zihan Lyu

Wrap Ups

Jul 2, 2025

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5 min read

"Culture over clicks. Always."

Inside the key takeaways at MAD//Fest Day 1

Zihan Lyu

Session Takeaways

Jul 2, 2025

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7 min read

Culture Over Clicks: How Duolingo Builds Viral Partnerships Without Paying for Media

At MAD//Fest, Duolingo’s Rebeca Ricoy revealed how the world’s sassiest owl wins hearts and downloads without paid media.

Zihan Lyu

Session Takeaways

Jul 2, 2025

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7 min read

Leadership, Not Lip Service: What It Really Takes to Drive Marketing Transformation

At MAD//Fest, marketing leaders from Unilever, Samsung, and Subway shared what it really takes to lead transformation. Hint: it’s not a new strategy doc, it’s earning trust, translating value, and asking “why” until the answer is clear.

Zihan Lyu

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